About us
Our Story
Pretty and Spcie began with a dream in the enchanting town of Bath, UK, where a love for timeless fashion and understated luxury sparked the creation of our first collection. It was here, among the cobbled streets and Georgian charm, that we envisioned redefining luxury—making it both refined and effortlessly accessible. What started as a boutique passion project quickly grew into a celebrated name across the UK and beyond, recognised for delivering sophistication, quality, and a sense of ease.
Each of our collections is thoughtfully designed in the UK by a talented team devoted to craftsmanship and storytelling. We believe that every piece we create should embody elegance and precision, transforming ideas into garments that speak to those who wear them. Our design process begins with inspiration drawn from art, culture, and the beauty of the everyday, always approached with creativity, care, and an uncompromising attention to detail. To ensure the highest quality, we partner with top manufacturers in Asia, where skilled artisans bring our designs to life, infusing every piece with expertise and dedication. This seamless blend of British creativity and extraordinary craftsmanship allows us to offer timeless, high-quality garments to our growing community of fashion enthusiasts throughout Europe.
At Pretty and Spice, our commitment goes far beyond the garments themselves. We believe in creating an experience that feels exclusive yet inviting. Every visit to a Pretty and Spice flagship store is an invitation to immerse yourself in a space where luxurious design meets unparalleled service. In our showcase location in the UK, customers are welcomed into an environment where every detail has been thoughtfully curated—from the smooth elegance of polished marble floors to the warmth of personalised service. Each store visit is a journey into refined comfort. We bring this same level of attention and care to our online store, ensuring that every interaction feels seamless, enjoyable, and perfectly tailored to your needs—whether you are exploring our collection in person or from the comfort of your home.
As we look to the future, Pretty and Spice is dedicated to expanding our reach while staying true to our roots. Our vision is to share our carefully crafted collections with fashion lovers across the globe. With every new flagship store we open, and every enhancement we bring to our online presence, our commitment to quality, style, and an exceptional customer experience remains at the core of who we are. We continue to grow, not just as a brand, but as a community that cherishes craftsmanship, elegance, and the joy of beautifully made clothing.