At our boutique, the customer always comes first. With over 25,000 satisfied customers in the UK, we pride ourselves on personalized service and a commitment to excellence. Our team is dedicated to ensuring your satisfaction, whether you're shopping for something special or just browsing. Thank you for choosing us!

Pretty and Spice is born in the UK, created for women who like their style like their mood: effortless, bold, and just a little unexpected.

We design limited pieces that feel as good as they look and no, we don’t do restocks.
Every drop is a moment. If you see it and feel it? It’s meant to be. We don’t follow trends. We dress the women who start them. Pretty, spicy, and always one step ahead.

Pretty and Spice began as a small, carefully curated boutique — a hidden gem where women came for that personal, feel-good shopping experience. Every piece was handpicked, every customer known by name.

As our community grew, so did the love for our unique styles and thoughtful service. So we took a leap — from a cosy boutique to a fast-growing online store, bringing the same charm and care to your screen. Today, we’re proud to serve women across the UK (and beyond!), with fast shipping, dedicated support, and collections designed to make you feel your best. From local roots to national reach, one thing hasn’t changed: you’re still at the heart of everything we do.

Thank you for being part of our story. We’re just getting started.